Consumer Perceptions of Alcoholic Beverages
Recruiting
N/A
Interventional Study
Health Behavior
No Placebo Group
Every participant receives an active treatment — no one gets a placebo.
Healthy Volunteers Welcome
You do not need to have the condition being studied to take part.
At a Glance
- Age
- 21 – 99
- Sex
- Any
- Study type
- Interventional
- Purpose
- Prevention
- Participants needed
- 1,500 (estimated)
- Sponsor
- UNC Lineberger Comprehensive Cancer Center · Other
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About This Trial
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to cons…
Trial Locations
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Eligibility Criteria
Inclusion Criteria:
* Adults ages 21 years and older
* Consumed alcohol at least once in the last year
* Able to complete a survey in English
Exclusion Criteria:
\- Not living in the US
Contacts