E-cigarette Social Media Marketing and Its Perceptions by Youth
Recruiting
N/A
Interventional Study
Vaping
At a Glance
- Age
- 14 – 17
- Sex
- Any
- Study type
- Interventional
- Purpose
- Other
- Participants needed
- 6,000 (estimated)
- Sponsor
- University of Southern California · Other
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About This Trial
The proposed study will conduct two randomized between-subject experiments among 6,000 adolescents (per each experiment) recruited nationwide to test the effects of audio-visual features of e-cigarette influencer marketing on perceptions of influencer credibility, e-cigarette harm perceptions, appeal, and susceptibility to e-cigarette use. This protocol represent the first experiment.
Trial Locations
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Eligibility Criteria
Inclusion Criteria:
* 14-17 years of age,
* English fluency,
Exclusion Criteria:
Not meeting the following criteria:
* 14-17 years of age,
* English fluency,
Contacts